yellow pages
mobile web & styleguide

mobile web design

Agency: Frog Design
Role: Senior Visual Design

This was a really fun project because we got to imagine Yellow Pages in a new light. This was the first project that allowed YP to see what changing their brand imaging online could do for them and how they could compete with big players such as Yelp and win customers and advertisers alike.

When the team was having a rough spot and not able to pull through for the client, Frog asked me to help put out the fires. The original team was unable to get the visuals to align to the YP vision and deadlines. I was able to push the project forward with exceptional design and on target deadlines. YP was renewed in their interest and backing of the project and more. They became so excited about this project and working with Frog, that we landed the mobile apps (iPhone and Android) as well as the full website. I was a lead visual designer working with the team, pushing ideas past the UX vision and defining the visual style.