Google Wallet
Concept Project
Agency: Frog Design
Role: Storyboard Concept/Visual Design
Sometimes a client comes to us and asks for a blue sky project. You rejoice. Especially when that someone is Google. When Google Wallet was just a baby, we started to brainstorm about what it could be. What do users want, what are major concepts that are left unfulfilled by the market. We were asked not to take into consideration the hurdles that might be in front of us now (e.g. financial institutions hesitancy, small company inability to invest, or technology hurdles).
Sometimes a client comes to us and asks for a blue sky project. You rejoice.
After initial competitive and comparative analysis with trendmakers and other products similar on the market we came down to two ideas that we mapped out and photographed on the streets of San Francisco.
Scenario One
Easy enough, paying with phone with incentives. Customers are always a bit skeptical about new offerings that are a take them away from their comfort zone. To make this deal enticing enough, we needed to give something away for free. This creates an easy transition toward paying with a new method and creating the foundational first step to a new paradigm.
Cece sees the poster for a free yogurt and this piques her interest. A free yogurt? Tempting. She goes ahead and pushes through her doubt to buy with her phone. She easily downloads the app with the RFID tag in the poster that takes her to the GW download page. She hits accept and it starts downloading. She pays easily at the Yogurt shop's pay terminal. That was easy. And fast. Maybe it's not such a bad thing to pay with her phone.
SCENARIO TWO
What if your trip to the coffee shop was a seamless experience between buying and paying while still in line. The first hurdle of getting the customer to use the product has already been surpassed in the yogurt store. Now we must build continuity and trust while pulling in others around her to try it out.
Once Cece has paid once at the yogurt shop, Google Wallet is going to meet her friends at the nearby coffee shop. Through location awareness, Google Wallet notifies her that The Creamery uses the Google Wallet payment system and she can pay with her phone. She easily orders her latte and sandwich and pays with her credit card of choice. Behind the counter, the barista has an integrated Google Wallet tablet that shows orders, time and amount to keep track of efficiency, service and completion.
Because Cece has used her Google Wallet at a new place, she gets a notification that she is now a 'Gold Member.' She gets to gift her friends a free coffee. She decides to gift her friends Gabe and Susanna a coffee.
Gabe and Susanna are now being introduced by a Google Wallet by a friend. The trust that they have for Cece and the interest in a free coffee organically generates advertisement and trust through word of mouth.
